Radio has undergone some remarkable changes in the past decade, but one thing remains true: radio advertising is still an exciting marketing medium and offers great possibilities when done correctly. Radio commercial production can make or break your on-air success – it’s the difference between standing out from the other commercials surrounding it or blending in and remaining unnoticed.
Many businesses are so familiar with print or visual advertising they find it difficult to adapt to the concept of advertising without words on the page or images. Radio commercials are “theatre of the mind” and need to appeal to a listener who is most likely engaged in another activity at the same time. And, as you’re aware, there is a wealth of media competing for your potential customer’s attention.
We produce radio commercials for local, regional and national transmission and we can work to a supplied script or provide full creative copywriting services.
Whether you have written the script yourself or need to start from scratch, we can take you through the process of creating the perfect radio commercial for your business
Our creative team will discuss your requirements and create a script that incorporates all the elements of a great radio commercial.
A radio commercial is so much more than a script. We’ll source the best voiceover(s), music and sound effects to create a commercial that will ensure your message stands out from the crowd
Once your happy with your commercial, let us know your on-air dates and the stations that require it and we'll distribute your commercial directly to their traffic department