Published 5th of September 2018
Author Lisa Hartwell
What Small Business Owners Can Learn from Midsomer Murders
I confess, I’m a fan of Midsomer Murders…and, based on its continuing popularity, there’s a good chance that you’re a fan too. It’s camp and over-the-top and seems to reduce even the greatest British actors to performing like they’re in panto, but that’s part of its appeal.
I was watching one of the many repeats of Midsomer Murders last night and it occurred to me that there’s a lot that small business owners can learn from this very British institution.
There’s Always Another Village
Who knew when Midsomer Murders started that the Midsomer area would grow so dramatically? But, there’s always a new village to visit and they rarely revisit previous villages. Small business owners need to stop thinking small and narrow and, instead, remember there are always more potential customers and markets to tap into. It might involve finding new online opportunities, adapting what you do or produce to target a different market, or taking advantage of new crazes (such as pop-up shops), but there are possibilities out there as long as you’re open to looking for them and moving forward.
Death By Cheese…Or Remote Controlled Wheelchair!
Every new episode of Midsomer throws up more unusual and outlandish methods of murder. Small businesses can learn a lot from the creative and unique ways Midsomer writers keep their viewers interested and coming back. Be creative in your marketing and advertising. Don’t feel you have to do everything the way your fellow business owners do it. Instead of thinking stabbing or shooting, consider mauling by a wild boar or wine bottles flung by catapult!
Brand is Key
Losing John Nettles as Barnaby could have spelled the end of Midsomer Murders but, as much as he was missed, Midsomer Murders is a brand in itself, with very distinct characteristics; so, when he left and Barnaby 2 (Neil Dudgeon) was introduced, the brand evolved and continued. Your business brand should be just as solid and defined, so that it’s recognisable regardless of the smaller changes it goes through.
Choose & Nurture Great Employees
Of course, choosing and training employees who can become your brand ambassadors also helps with any transition within your business. When your John Nettles and Jane Wymarks move on, make sure you replace them with a Neil Dudgeon, Fiona Dolman and Sykes.
The Most Famous Actor is Usually the Murderer
Okay, I’ve got nothing. There’s only so far this comparison can go!
Be creative, establish your brand, choose employees that will flourish and grow with your business, and be open to new opportunities and markets, and you too could have a Midsomer Murders’ style success; just remember never to say, “What are you doing here?” – it’s the kiss of death!
If you'd like to be more creative with your business marketing and advertising, or you're looking for training solutions for your employees, call us at Fresh Air Group on 020 7100 7986. We'd love to be characters in your business success and can offer a range of exciting audio and video solutions.
You might also enjoy: