What does IVR mean?

Published 7th of September 2017

Author Lisa Hartwell

What is an IVR? And What Does IVR Mean?

As part of a new series of short blog posts and videos, we thought we would answer some of the most frequently asked questions you have about what we do; questions that cover audio production, audio branding, telephone audio, internal comms podcasts and explainer videos.

The first question is twofold and simple to answer: What does IVR mean? And what is an IVR?

What Does IVR Mean?

IVR stands for Interactive Voice Response, which may be a simple answer but probably doesn’t tell you much of anything!

What Is An IVR?

In practical terms, IVR is an automated phone system technology that enables a computer to interact with callers without the need for a “live” person. The caller responds to a prompt or series of prompts using their phone keypad or spoken voice commands that takes them on a journey through the system.

Sometimes that journey will result in them reaching a real-life human being and other times they will reach a solution or complete a task – such a making a payment or receiving information – through their interaction with the computer.

When IVR systems work well, they can help callers find quick solutions to problems or be directed to the right person to help them. For a business or service, it can cut down on the number of phone operators they require, automate simple or repetitive tasks, and ensure that the operators they do have can work more efficiently.


Fresh Air Group is an expert in developing IVR branding, call flows, recording and updates. To find out more visit our IVR Solutions page or call us on 020 7100 7986.

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