Published 27th of December 2017
Author Lisa Hartwell
Revamp Your Marketing in 2018 with 3 Audio & Video Solutions
As we approach the end of 2017, thoughts turn to changes we’ll be making in the new year. For business owners, that usually means setting goals to improve different aspects of the business. If one of your goals is to improve your marketing strategy, we have 3 solutions that are easy to implement but will dramatically revamp your marketing in 2018.
If you haven’t ventured into the world of video marketing yet, or you’ve made a few half-hearted attempts, then 2018 is the year to commit to putting a video marketing plan in place. All predictions for the coming year and beyond place huge emphasis on the importance of video and they have the numbers to back it up. As we mentioned in 3 Ways You Should Be Using Video in Your Business, by 2020, 82% of all content sent and received online will be video. People are far more receptive to watching a video than reading something in print.
Short whiteboard animation videos (or explainer videos) are perfect for capturing people’s attention, whether it’s explaining your business, demonstrating a product, or teaching a new skill. Make sure you have one on your website’s homepage to see an increase in your response rate.
Or, you could try some simple FAQ videos to answer some of the biggest questions people have about your product or service.
And live video is becoming increasingly popular on Facebook, Instagram, and YouTube and is perfect for quick Q&A, behind-the-scenes, and breaking news videos. It offers a sense of urgency that other videos cannot, so why not use it for short-term special offers and events?
On Hold Message
Your phone system is often your first point of contact with a potential new customer as well as returning customers, so you need to make a good impression. Yet, many business owners fail to utilise their on-hold message as a marketing tool.
You may not want to put callers on hold, you may even feel they aren’t on hold long enough to warrant a professionally produced message, but in the 20-30 seconds (or longer) that they’re waiting, you could be welcoming them to your business and sharing information about your products and services that they might have missed otherwise.
According to RAJAR (Radio Joint Audience Research), listening figures for UK commercial radio are at an all-time high, which may also account for the rise in radio ad spend. If you’ve never considered advertising on radio because you thought it was a dying medium or you’ve been running the same tired ad for years, 2018 is the time to take a fresh look at radio advertising and see what it can do for your business. A well-written and produced radio commercial can make you stand out from the crowd, and radio advertising has the added benefit of being lower cost than many other advertising media and you can easily target your key demographic.
Revamp YOUR Marketing in 2018
As we head into 2018, it’s time to overcome your fear of video and embrace the different ways audio and video can boost and revamp your marketing in 2018.
We'd love to help make these changes a reality or simply offer some advice on where to start, so why not call us on +44 (0)20 7100 7986 or get in touch through our Contact Us page.