Last updated 23rd of May 2019
Author Lisa Hartwell
How to Get Your Videos Seen on YouTube
Earlier this month is was announced that YouTube has now hit 2 billion active users per month who are watching 250 million hours of video every day. If that doesn’t convince you that you should be using video in your marketing strategy, then I don’t know what will!
But, what if you’ve ventured into video marketing and it just doesn’t seem to be working for you? Are you frustrated because you can’t seem to reach the right people through your videos? 2 billion users and none of them are watching your content? How do you get your videos seen on YouTube and social media?
Well, we’ve given ideas previously about how you can make videos to market your business better (Small Business Video Ideas), but how do you make sure your videos are being found? You may not need a billion, a million or even a hundred viewers each month – just a few of the right viewers converting to customers could make a big difference to your business.
It can be easy to upload your video to YouTube or Facebook and leave it there – after all, the hard work (the video creation) has been done, hasn’t it? Unfortunately, the “make it and they will come” mentality to video marketing is not one you should subscribe to. 300 hours of video are uploaded to YouTube every minute. Yes, every MINUTE! If you want yours to be found by the right people, you need to put in the extra work.
Title and Keywords
Do some research on what keywords are being used to find the information you are providing. If you don’t know what's meant by this, then take the time to find out or pay somebody to do it for you. Keywords are vital to all your online marketing, including ensuring your videos are found and watched by the audience you want to find them. There are many programs out there for keyword research, but at the very least use the Google Keyword tool to see what keywords are being searched that relate to your topic and how often people are using them.
Use keywords in your title but make sure your title actually describes what is in the video and is appealing enough for someone to click on it. Keywords are useless if your video sounds boring or the title is so stuffed with the right keywords it makes no sense.
Add a Description
Your video description serves more than one purpose. Firstly, along with your title and keywords, it helps YouTube and the search engines determine what your video is about. Secondly, it should be your call to action to viewers, offering them more information about your business and how they can get in touch or find out more. Don’t leave your viewers guessing or having to search for more information on you. Every description should link back to a relevant page on your website (this has SEO value too) as well as a phone number and whatever else you feel is relevant.
Captioning your videos (giving them subtitles) is not just about making them accessible to all (although, every business should be considering how they make their communications more inclusive).
- Makes it easier for Google to crawl and index your videos (and rank them for the right keywords)
- Enables people to watch your videos without having the sound on. Why would you need that? Well, how many times have you been in Facebook and a video has started auto-playing and you’ve found yourself watching it without the sound? Captions mean you know what’s happening and can be drawn into the story or topic. Similarly, if someone is searching for and watching videos on their phone in a public place, they don’t necessarily want the sound on.
- Reduces the risk of you not being understood. Not everybody will understand your accent, they may be viewing in a noisy environment where they can't hear very well, or your viewer may not share the same first language. Captions help clarify your message.
Create a Playlist
If you have a series of videos on the same topic or that fit within an umbrella topic - for example, tutorials or Q&A – then create a playlist within your YouTube channel under that keyword topic heading. These can help viewers find the content they enjoy or consider the most useful. Playlists are indexed separately by YouTube meaning a greater chance of your videos being found. And videos that are within a playlist will automatically run into the next video without the viewer having to make a choice about what they watch next (or YouTube providing a related video from your competitor simply because it’s on the same topic).
As with all your content marketing, your videos can be used in many different ways to promote your business:
- Create shorter cuts of your videos for your other social media platforms. Tease your followers into clicking to watch the whole video.
- Break down your longer videos into shorter topics and create a blog post out of each one – providing the video plus transcript or an overview.
- Create reports or whitepapers from your videos and offer them for download on your website in return for contact details that can be used for further marketing.
- Could the audio from your video be used as part of a podcast? If the topic doesn’t rely heavily on visuals, then repackage the audio and take advantage of the growing popularity of podcasts.
How to Get Your Videos Seen on YouTube
These are just some of the ways you can ensure your video marketing has a better chance of reaching some of those 2 billion YouTube viewers. More importantly, you will have a better chance of reaching the right viewers for your business and enjoying a greater return on your video marketing investment.