3 ways to use video in your business

Last updated 13th of June 2017

Author Lisa Hartwell

3 Ways You Should Be Using Video in Your Business

By 2020, according to Cisco®, 82% of all content sent and received online will be video.

What does that mean for your business? Well, if you have no videos online, there’s a good chance your customers and prospective customers will miss your marketing message.

Here are 3 ways you should be using video right now in your business.

Website Landing Page

When a new visitor comes to your website you have mere seconds to capture their attention and “sell” your product or service. While some people will read the text on your webpage, 79% of consumers would rather watch a video to learn about a product. 84% have been convinced to make a purchase after watching a brand's video.

Product Explainer Videos

How often have you sought out a video to demonstrate a product you own or are interested in buying? 65% of people are visual learners, which means they are more likely to understand and retain information if they see it in action. Make sure all your products and services have an accompanying video to increase your chances of a sale and reduce the possibility of items being returned.

Promotional Campaigns

According to Google, almost 50% of internet users will look for videos related to a product or service before visiting a business. 82% of consumers have been encouraged to take action after watching a business’s marketing video. If your videos are not appearing on YouTube, Facebook and other social media then you’re missing out on a large number of potential customers.

Don't Get Left Behind

Over 1 billion people use YouTube every day, and not solely for entertainment purposes. These are genuine consumers who are seeking out information on products and services that interest them so they feel better equipped to make a purchasing decision. 

Video captures the attention quickly and can be repurposed across many media. That means your website landing page video could also be shared on YouTube, Vimeo, Facebook, Twitter, Instagram and almost any other social sharing site you can name.

Make sure your business isn’t left behind by ensuring video is an integral part of your marketing plan.


Fresh Air Media creates affordable and memorable whiteboard animation and explainer videos featuring unique illustrations, professional voiceovers and licensed production music. They’ll help make sure your video - and your business – get noticed.

For an informal conversation about how we can help you, call us now on 01752 229246 or 020 7100 7986.


Other Useful Articles on This Topic:

Small Business Video Ideas

7 Reasons Why Business Video Marketing Is So Important (Even for Small Businesses)

Behind the Scenes: Promotional Exhibition Video



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